This workshop will explore the transformative journey of an organization that successfully rebranded itself to place a strong emphasis on the individuals most profoundly affected by the child welfare system. The presenter will delve into the strategies, challenges, and inspiring stories behind this rebranding process, gaining valuable insights into centering the focus on those directly impacted. Join us to learn how prioritizing people-first initiatives can drive meaningful change and foster more effective engagement within the child welfare system.

About Ligia
Ligia N. Cushman, a native Spanish speaker certified in Diversity, Equity, Inclusion, and Belonging (DEIB), holds a Bachelor's in Psychology and Master's degrees in Human Services and Professional Counseling. She's a transformational leader with over two decades of child welfare experience driven by her role as an adoptive mother. Currently serving as the Chief Executive Officer of Families Rising (formerly NACAC), Ligia collaborates with experts to provide technical assistance to jurisdictions. She focuses on improving outcomes for North America's children, youth, and families. Ligia strongly believes in transformational leadership as the key to child welfare reform, a belief nurtured during her participation in the Minority Professional Leadership Development Program - AdoptUSKids for professionals.